If you’ve ever pitched a story and heard… absolutely nothing back, welcome to the club.

Most pitches don’t fail because they’re “bad.” They fail because they’re work.

And reporters are drowning. So the brands that win coverage aren’t always the biggest — they’re the easiest to say yes to.

Here’s what that looks like.

1) Lead with the headline, not the background

Media doesn’t want your brand history first.

They want:

  • what’s new

  • why it matters

  • why now

You can earn the backstory later.

2) Give the story in 3 sentences

Yes, really.

If the pitch can’t be understood quickly, it won’t get opened twice.

3) Provide assets upfront

The most pitchable brands include:

  • 2–3 short bullet story angles

  • a tight founder bio

  • 3 quote options

  • a link to photos / B-roll

  • a one-page overview

It’s not extra — it’s respectful.

4) Stop pitching like you’re begging

This is big: confident PR is compelling PR.

The tone should be:
“This is relevant and your audience will care.”
Not:
“Please please please cover us.”

Our take…

The best pitch isn’t the fanciest. It’s the one that makes the journalist’s job easier. If your brand wants media coverage but doesn’t know what angle will land — we can craft pitch-ready story angles and hand over an outreach strategy.