Holiday campaigns have a problem. Everyone is shouting.
So the brands that stand out aren’t louder — they’re smarter.
PR-friendly holiday marketing isn’t about gimmicks.
It’s about:
story
value
meaning
Here’s what works.
1) Give people a reason to care (beyond buying)
Holiday messaging lands when it’s about:
community
tradition
connection
impact
identity
Even if you’re selling something.
2) Use “seasonal relevance,” not seasonal desperation
You don’t have to force a holiday angle.
Instead, ask:
How does our product/service fit naturally into this season?
3) Build a press-friendly hook
Media is looking for:
gift guides
seasonal trends
local stories
meaningful “good news”
expert commentary (holiday stress, travel, budgeting, etc.)
4) Create moments, not just discounts
The best holiday campaigns include:
experiences
limited drops with storytelling
collaborations
community partnerships
shareable brand rituals
Our thoughts on the holidays:
If your holiday campaign feels meaningful, it becomes memorable. If it becomes memorable, it becomes shareable.