A great Thanksgiving message is short, specific, and human. Here’s how comms teams can express gratitude without sounding canned and artificial.
The principles
Personalize beyond the first name. Reference the relationship, last project, or milestone—specifics prove you notice.
Choose the right channel for the relationship. Email, text, social media, a card in the mail or a phone call.
Be seasonal, not salesy. (specificially for customers) If you include an offer, frame it as a thank-you, not a doorbuster. Don’t let your “thankfulness” seem like a way to have people spend more money, be sincere.
Inclusive tone. People observe Thanksgiving in different ways—focus on appreciation, rest, and togetherness.
Easy ways to go one level deeper
Handwritten notes
Customer-appreciation mini-gifts (digital or physical) with a note on why you chose it.
Having a gratitude lunch the week before & the first day back in the office when you know everyone is dragging and mentally still celebrating the holiday or recovering.
It’s the little things that become big things. New traditions, thinking outside of the box. Treat your employees, your customers and your team in a way that makes them eager to be there. Relationships matter and they take work. Don’t miss a chance to show your gratitude this season. Whether it’s words, a gift or something in between, let those around you feel noticed. I promise it’ll make all the difference.