The Cannes Lions International Festival of Creativity is an industry standard, a lighthouse giving us all a clearer view of what’s on the horizon. This year’s event highlighted 5 trends we gleaned, and thought were worth sharing from the articles we read.
Emphasizing the measurable impact of campaigns
Metrics, measurement and impact. This is a no-brainer for PR, always has been. I remember when we did it manually with a ruler on Monday mornings for clients when I was working at Edelman. Technology has come a long way to help make measurement easier, we need to use it thoughtfully.
DE&I
Renewing the importance of diversity and inclusion initiatives, and finding ways to make it most impactful.
Brand storytelling around ESG and purpose
Climate change is real, how do we focus on sustainability communications that are impactful and believable? Communication efforts must be authentic to be believed.
AI
This trend should surprise no one, but the conversation on how to make it creative is on-going.
Women’s sports
Thanks Caitlin Clark, you’ve caught our attention and created a new opportunity.
Certainly these aren’t the only things to come out of France during the festival, but it’s summer and we should all be outside more so I’ll stop here and remind you to slow down a bit this summer. If you can’t get to the south of France, find a way to be creative in your own realm. Spend time with family and friends, your best ideas will come when you slow down and let your mind wonder. Shut off the noise and go back to your creative roots. For some energy comes from quiet and for others it comes from movement. Find your most creative self this summer and your ideas may change the world. At the very least, allow yourself time to reset, notice the trends and when you’re ready jump back into the right level of stimulation for your best productivity.