If the headline didn’t scare you, this article should, https://www.prdaily.com/social-media-companies-downplay-disinformation-buzzfeed-rolls-out-ai-quizzes-and-more/.
What’s happening right in front of our eyes is fairly unsettling for those of us sitting with an “ethics first” perspective.
Unfortunately this article only poses the problems, it doesn’t dive into the solutions. The solution is pretty clear to me, but apparently many brands aren’t finding enough value in it to do what’s necessary. Maybe they like confusing people? Or, many consumers don’t care enough to cross check claims (I hope that’s not the case!).
We need is communicators willing to work with integrity to fight misinformation through stronger content and better crisis communications responses. But, that costs money and sometimes it feels easier to ignore mishaps and move forward. I think you need to clean up your messes before you move on to the next project, but maybe that’s because I’ve been a Mom of three for a little over a decade.
If you’re curious about how to maintain your brand, we’ll share everything we’ve ever learned. The fad of misleading people and not caring about it needs to end—before we self destruct trustworthy brands and hinder the publics’ trust in the rest.