We’ve been asked to support countless initiatives over the years & we’ve been involved in a host of projects we never dreamed we’d get to be a part of. Of note, in 2016 we sat in a final planning meeting for a pro bono project and the client wavered at the last minute, asking us to create a production company to run the entire event right before the launch. So, instead of simply serving as the PR agency of record, we were responsible for the entire event from top to bottom. It was a bit terrifying, but thrilling was it was over, and led to many of our most incredible moments as an agency.
Over the years we’ve successfully built a community with reach around the world and hosted an international festival, among other accomplishments we’re incredibly proud of, all because we said yes to something new. My most earnest wish since that fateful day in 2016 has been that we could replicate that situation in the future.
Over the years we’ve learned to say yes to opportunities we might not have considered, like the one above. Ironically the post I wrote last month, about our dear friend Stan Zimmerman, was the same person we said “yes, and” to right afterwards.
We wanted to help him bring a play to life, and Stan asked us to produce it. This one is a very important one and we are honored by the ask. We said, “yes, and” we’ll do our best to raise money for the right non-profit along the way.
We’ll share more in the coming weeks, but the exciting part is that it led us to something we’ve talked about for quite some time. We’ve been planning to add on events & retreats to the Seedling brand for the past few years, but there was a pandemic that hit (maybe you’re familiar with it?!) that uprooted our timeline. Learning to live with COVID means that we have to plan the best we can, but that moving forward is the only way to create progress.
So, today we’re announcing a new initiative, Seedling Events. In the next few weeks we’ll launch another portion of our website and our first event. As time goes on, we hope you’ll join us. For plays, retreats, festivals, races and anything that interests you. The idea is that you can plant an idea, watch it grow and share it with others, the basic tenets of our agency.
Seedling Communications turns 12 this month and our tagline couldn’t be more true for our communications, our events and our dreams, “Plant. Grow. Share”