There’s hard news and there’s entertainment.
Sometimes, as marketers, we get so caught up in creating content we fix our eyes on news about products and events and people and stories. I bet we’re all a bit like that from time to time. Right now, the most pressing news around the world is the surge in COVID numbers, the effects it’s having on communities and the ability we have to slow and sometimes stop the spread.
The longing for normal life makes reality hard to swallow. If you’re like us, you have an opinion. And, instead of grumbling to yourself, I encourage you to use it. Be a marketer, talk about ways we can support one another. Share your passion about public health. Talk to your local officials, leaders, superintendents, support one another with a rational voice. Encourage mask wearing and vaccinations. Build bridges to those who are uncertain.
Ask people to (kindly) wear their mask correctly. Schedule meetings outside or by phone. Do your best to make the best of a pandemic, safely.
Remember that this is all about the collective whole, the ability to do your part so that everyone can live more fully. Let’s move forwards, not backwards.
https://www.kut.org/covid-19/2021-07-23/watch-live-austin-public-health-gives-covid-19-update-likely-to-announce-stage-4-guidelines
Wear a mask, don’t roll your eyes at the suggestion. Distance when possible. Cut out unnecessary excursions. And, please get a vaccination if you don’t have one. It’s an honor to care for others, not a restriction.
The hard news today is that COVID is surging in our community. If you want to have events, products and stories to scroll through all day, we have to pay attention to the most important thing capable of crippling our normal lives. COVID is real, masks & vaccinations are tools to fight it, please use the tools in your box.
Let’s get COVID behind us so that it’s not real news anymore, it’s something we got through together.